Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Goodby, Silverstein & Partners has created a bunch of new spots for Comcast with a groovy mix of live action and animation, with characters singing about the cable company in a Moldy Peaches/Juno-esque hipster monotone. See an assload of new ads here. They've also set aside a piece of the Internet, cleverly named Comcast Town, for consumers to nest in. There are customizable rooms à la Animal Planet, and they can be further customized by purchasing new items with Comcast Bucks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in