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Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places.
TBWA\Paris' latest campaign for AIDES, the HIV and AIDS awareness group, features naked fans painted to represent the flags of their countries, appearing in pairs and post-coitus—which we know, because paint smears, as Germany and Sweden so artfully demonstrate below:
The campaign, labeled "Make Love, Not War" and photographed by Eric Traoré, has a two-pronged message—to remind people to protect themselves from HIV (142,000 new cases were diagnosed in 2014) and playfully highlight cross-country fraternity as global soccer fans flock to France, where they're mixing and matching their local colors until July 10.
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