The end of the world, as seen on Facebook

To help promote Season 2 of its survivalist reality show,
The Colony, Discovery Channel has launched Join the Colony, which simulates
how your social circle might react on Facebook as a pandemic unfolded. Created
by Campfire with sci-fi novelist J.C. Hutchins as the lead writer, the
site generates fictional updates from your real friends, family and colleagues.
They’re usually discussing the effects of the outbreak on the cities where they
live, with occasional questions about whether looting is morally defensible. The
site includes video footage from the show, fake blog posts, and even links to
real content from Discovery shows such as Survivorman.