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The Advanced Medical Institute, an Australian company that specializes in erectile-dysfunction treatment, is hoping to smooth things over with the country's ad censors by changing its billboard headlines from "Want longer-lasting sex?" to "Bonk longer!" The earlier line was deemed unacceptable for a billboard because it might cause children to ask their parents what sex is. The replacement line is genius, AMI believes, because kids are less likely to care what "bonk" means—and even if they do, the parents can just lie about it.