Each Model for Betabrand's New Spring Collection Has a Ph.D.

'Smart fashions' sported by highly educated women


Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a Ph.D.

"When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun," Betabrand founder Chris Lindland said in a statement. "Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?" 

So they did just that.

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