Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
This commercial for online jeweler Szul.com “features a beautiful young woman, diamond jewelry, and a sexy, adult storyline,” according to the press release. All true, if you consider 30 seconds of moaning to be a story. Szul aims to stand out by creating titillating ads (not involving David Spade) that are “deliberately less romantic than those typical of our competitors.” And in doing so, it aligns itself with all of the adolescent De Beers spoofs that are floating