Drones Try to Assemble a Layer Cake in This Nutty Norwegian Phone Ad

Points for style


Finally someone has found a good use for drones: Making a cake.

A team of little flying robots assembles a three-tier confection by airlifting genoise, splashing icing, firing candies out of a makeshift cannon and even lighting a sparkler with a blow torch—all in a new ad for Norwegian telecoms company Telia.

Agency DDB Oslo made the commercial to "celebrate" the brand's 4G mobile network. The resulting pastry is a delightful mess, given the somewhat crude motor skills of the unmanned aerial vehicles (or perhaps their operators—even if a sudden improvement in the cake's tidiness around the 25-second mark makes it look like the humans might have, understandably lent a hand in shaping the final product).

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