Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Toyota wants you to know it has a car that literally runs on bullshit.
This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm, loading a pickup bed with cow manure, taking it to be processed into hydrogen and using it to power a ride.
Directed by Morgan Spurlock, the ad is the first in a series titled "Fueled by Everything." Created by Droga5, the campaign hopes to persuade consumers that hydrogen cars are a viable alternative to internal combustion engines, despite a skeptical marketplace—hence the ad's mix of folksy and defensive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in