This Dog's Road Trip Stretching Routine Might Be the Best Reason to Buy a Citroen

Well, or maybe the fuel efficiency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Citroen puts on the dog once again in this commercial with an anthropomorphized mutt who charmingly works out the muscle kinks and stiffness of a long drive when its owner pulls in to a desert gas station.

The spot, from Les Gaulois in Paris, promotes Citroen's BlueHDi engine, which, according to the title card, allows drivers to "stop less often at the pump." Some versions of the ad substitute the line, "Next stop is in 1,520 km."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in