Dr. Bronner’s crazy-ass Magic Soap labels


Maybe you’ve seen these before: the wacky labels on Dr. Bronner’s Magic Soaps. (Click the image to enlarge.) This is what you get when your product packaging is designed by a philosopher who spent time in mental hospitals: labels stuffed to the gills with nutty religious rantings and ravings. (See other Magic Soap labels here.) The man himself, Emmanuel Bronner, preached an “All One God” faith as well as “Moral ABCs,” which he expected would unite the human race.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in