Don Hertzfeldt hovers over Pop Tarts ads

Considering cartoonist Don Hertzfeldt‘s numerous criticisms of commercials as "lies" and his frequent refusals to lend his talents to the ad game, it’s only natural that Kellogg’s Pop Tarts has done a line of ads that look just like his work. “Freedom” (above) and “Photo Booth,” which I saw last night, blatantly lift the squiggly-line style and black humor that have become Hertzfeldt’s trademarks (“Rejected” being the most famous example). It could be a huge coincidence, but I’m not so sure.