Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way.
On Monday, Domino's Pizza in the U.K. had to deal with a customer who claimed to have burned his penis while "making love" to one of its pizzas.
You can see the whole exchange below.
Even as @ITK_AGENT_VIGO's tweets get increasingly irate and obscene, @Dominos_UK remains calm—amusingly nonchalant, in fact.

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