Domestic Violence Billboards Let Passersby Drag Away an Abuser

Interactive billboards can occasionally encourage more socially beneficial behavior than playing giant games of Pong. Case in point—this clever installation at London's Euston Station by JWT for the National Centre for Domestic Violence. The ad, which shows a man berating a woman, encourages passersby to visit a website on their mobile phones (or scan a QR code) and drag the man away. The series of connected digital boards works well with the message here, as the man is progressively removed further and further from his victim.