DirecTV's 'Opulence' Ad Is Rich in Subtleties

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Grey New York and director Tim Godsall filled this "Opulence" DirecTV spot with awesome subtle details, like the actual dogs playing poker (one of whom has an ace in his paw) and what appears to be a Van Gogh on an easel behind couch. And there's the miniature giraffe, of course, which is so cute we'll forgive the otherwise unpardonable sin of Twilight playing on his TV. The best part is the song clip at the end, though; it's a Russian folk song called "Korobeiniki," better known over here as the Tetris theme.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in