Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
So Diet Pepsi is using characters from Beverly Hills 90210 to illustrate how people prefer it to Diet Coke. But why? Not only is this a forced regurgitation of pop culture, it isn’t even current pop culture. 90210 went off the air seven years ago in a freefall after everyone who made the show popular jumped ship. Maybe I’m being too mean. Yes, the ad ridicules 90210. But even that strategy feels stale. And surely it isn’t time yet for a ’90s pop-culture revival.