Dermablend App Gives You the Skinny on Super-Tattooed 'Zombie Boy'

Brand's reunion with Rick Genest


Zombie Boy rises again!

L'Oréal's Dermablend cosmetics brand got 13 million YouTube views for its 2011 "Go Beyond the Cover" video starring the über-tattooed Rick Genest. So, it's no surprise they've reunited, this time for an iOS app that tells the story behind the Canadian artist and model's body illustrations while touting Dermablend products.

3-D technology lets users "Uncover Zombie Boy" by clicking on his tattoos. (You can demo the app on the Web here.)

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