David Beckham's Latest H&M Ads: Less Skin, More Porn 'Stache

Still, beggars can't be choosers

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Most of the time I say, "Screw you, H&M!" Screw your pseudo-celebrity ad campaign with the laconic, tone-deaf Lana Del Rey. And screw your limited-time, impossible-to-get discount duds from hotshot designers slumming it at fast-fashion retail. That $349 puffy duvet coat from Maison Martin Margiela that goes on sale next week looks like it came from the Michelin Man's closet, by the way. But when you bring back David Beckham in all his Adonis-like glory—that would be his tighty-whities—I must give credit where it's due.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in