Danny Trejo Is a Prison Dog in This Zany PSA for Friends of Animals

A hardboiled entreaty to neuter and spay


If you ever wondered whether Danny Trejo could successfully pull off a role dressed as a floppy-eared mutt, you can rest easily at last.

The dude from Breaking Bad and Machete delivers a memorable turn in "Ruff Life," a 90-second Friends of Animals PSA that pounds home the importance of spaying and neutering pets.

Created by Atlanta agency breensmith, the work is reminiscent of its controversial print and OOH campaign last year, where it cast dogs as homeless people and a cat as a hooker.

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