In this holiday spot from Dick's Sporting Goods, part of the chain's "Gifts That Matter" campaign, a father buys his young daughter a basketball hoop, presumably for Christmas. Through the years, it becomes part of the family's daily life and a focus of neighborhood activity during pickup games, parties and even bittersweet goodbyes.
There's a basic truth at the core of the minute-long clip—from Anomaly—that makes it especially appealing and, for most, I assume, instantly relatable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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