Creepy Progressive Ad Shows Human Beings Compulsively Sucking on a Windshield

Flo, make it stop!

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Progressive takes a swipe at "rate suckers" in this odd spot depicting bad drivers who cause price increases for everyone else as zombies who leap onto your car and suck on its surfaces with their gaping mouths. They hang on tenaciously in traffic, and continue sucking even after the driver stops and chats with a pitchlady (not Flo) about Progressive's Snapshot travel monitoring device (which, FYI, has raised some privacy concerns among consumer groups). The suck-action, for lack of a better term, is damn disconcerting, and such a distraction that it detracts from the overall message.

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