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A horned, hairy monster represents a pre-teen's ravenous appetite which, left unchecked, swells to Godzilla-esque proportions in the first-ever ad campaign for Foster Farms Corn Dogs. On the plus side, that furry freak is a beast on the soccer field (we'd pick him for our team any day!)—and the middle-schooler jonesing for a snack never once morphs into Marilyn Monroe:
"We talked to working moms across the nation about the ever-present growling rumble that a 12-year-old boy's stomach makes when they're hungry," says Franklin Tipton, partner and creative director at Odysseus Arms, which developed the integrated push that breaks today across TV, digital, mobile and local activations.
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