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Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone 6S spot, which features, you guessed it, behind-the-scenes footage.
Somehow the BTS spot is even more delightful than you'd assume.
Of course, watching Cookie Monster respond to a bored director's commands with cheer is endearing. And he's even more impatient than last time, which helps the previous spot's joke build.
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