Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash

Rough few days for graphic design firm

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It's getting hard to keep track of brands' social media fails of late, but the latest comes from Seasalt and Co., a Florida-based graphic design company that sells Photoshop tools. And this one was a multipart mess.

First, Seasalt posted a truly bizarre ad on Facebook, showing an ominous looking tree with a noose tied to it. This was somehow meant to advertise a new set of Photoshop tools. But to many, it looked disturbingly like a reference to lynching.

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