Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash

Rough few days for graphic design firm


It's getting hard to keep track of brands' social media fails of late, but the latest comes from Seasalt and Co., a Florida-based graphic design company that sells Photoshop tools. And this one was a multipart mess.

First, Seasalt posted a truly bizarre ad on Facebook, showing an ominous looking tree with a noose tied to it. This was somehow meant to advertise a new set of Photoshop tools. But to many, it looked disturbingly like a reference to lynching.

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