Coke Zero Gives 'Skyfall' Tickets to Only the Most Bond-Like People

Coke Zero released a pretty mediocre James Bond spot last month, tied to Skyfall, in which the hero hummed the Bond theme throughout. Now, the brand is back with a more dynamic clip—a video showing footage of a real-world train station stunt in which passengers are prompted by a vending machine to walk to a certain platform to get free Skyfall tickets. They have 70 seconds to get there. But the journey is made more difficult by all sorts of invented obstacles—turning the ticket seeker into a stand-in for 007 himself, having to overcome adversity before earning his reward.