Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad

Follow the red balloon


Coca-Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition.

A boy bumps into a girl and lets go of a red balloon he's carrying, so he can catch the Coca-Cola she drops, because what better way to charm in a Coke commercial than to save a Coke. The camera follows the balloon as it rises past the windows of a brick building, peering into a range of shared family milestones and moments, all, naturally, including little red-wrapped bottles of sugar water.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in