Coke Celebrates 125 Years With Biggest Building Illumination Ever

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After 125 years in business, the future looks bright for Coca-Cola, which is celebrating its birthday with what it says is the largest building illumination ever—lighting up its headquarters tower in Atlanta with nearly 1 million lumens of light every Thursday, Friday and Saturday evening in May. A quick rundown of facts about the stunt is below the video:

—The scale
• The entire Coca-Cola North Ave. tower in Atlanta—26 stories high and 402 feet (122.8

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