Coke's Recyling-Themed Arcade Game Accepts Empty Bottles Instead of Money

Grey makes it fun to be eco-friendly


Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh.

But these aren't just your run-of-the-mill video games. Unlike 2010's "Happiness Machines" these do not vend the soft drink itself; instead they work the opposite way, accepting empty soda bottles and rewarding the user with a turn playing a Pong-like game. 

As you can see in the video below, the stunt drew quite a crowd, despite the relatively simplistic game.

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