Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While the Broncos and Seahawks battle it out Sunday at MetLife Stadium in New Jersey, Coca-Cola will visit an almost completely deserted Lambeau Field in Green Bay, Wis.—in one of its two 60-second Super Bowl commercials.
Coke released the first spot online Monday, and it's a cute tale of a small kid named Adrian who goes from benchwarmer to star of his high school football team with one impressive fumble recovery and return for a touchdown.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in