City plays with Qashqai in new Nissan spot

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Here’s the new TBWA spot for the Nissan Qashqai, in which buildings in Buenos Aires come to life and play with the vehicle like it’s a toy. The followup to the lauded “Skateboarder” spot was filmed over an eight-day period with a crew of 170. Nissan’s Jean-Pierre Diernaz says the shoot was “without a doubt the most difficult and ambitious production ever for Nissan.” See a making-of video here.

—Posted by Tim Nudd

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