The Christian right might not like this spot


Ah,
those wacky, progressive Swedes. The Stockholm-based fashion house
Bjorn Borg, which makes clothing, shoes, eyeglasses and such, has
released a commercial in which two male priests are married in a church by a female priest.
At one point, the men of the cloth swap some spit. The theme of the
campaign is "Love for all." The swingin' firm has launched a dating
site
(I'm guessing Anna Kournikova's not using it) and plans to
introduce "Lucky Underwear" in the near future. The impious effort
comes as the company's namesake is generating some press by playing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in