Agencies and brands are always fond of scare tactics at this time of year. We've been tracking some of 2016's better Halloween pranks—check them out below.
We'll be updating this post as the day goes on.
This very cute spot from Saatchi & Saatchi London shows a young werewolf who wants to be something else for Halloween—a zombie-skeleton-glow-in-the-dark-Frankenstein-ninja.
• Boost Mobile
Get some 360-degree scares from Boost Mobile with this video footage, which the brand claims was "found on a Boost Mobile phone on October 29, 2016."