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Most gritty sportswear ads celebrate working hard and being your best. Not this one. This spot reminds you that you've made some enemies, and they're coming for you.
Starting today, protective gear brand Unequal and Dallas agency 3Headed Monster are rolling out a campaign called "Coming for You," featuring the intense workout regimens of athletes waiting for their opportunity to break you in half. The spots will air on ESPN and online.
In the campaign's football-themed ad, we see a player who's taken on the ominous nickname The Butcher since you, the viewer, tweeted to him: "You're so soft, you smell like dryer sheets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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