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This Taxi spot for Canadian Tire's Jumpstart program takes a bit too long to get off the "sidelines" and make its point. Still, it presents an effective visual metaphor for how kids feel when they don't have the financial means to play organized sports. The kid really does look sad, and I like how the jocks in their snappy uniforms ignore him as they run past at the end. Yeah, he's got a rough road ahead, with more noogies and wedgies than I care to consider.
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