Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
"If a day’s activity calls for a fishing rod or a hunting rifle, a beer cooler may be nearby, too." This is according to Brandweek, which explains that Miller and Anheuser-Busch are offering camouflage cans and related promotions. Mixing firearms and alcohol: what could go wrong? Last year, Miller came out with limited-edition “blaze orange” cans, so the drunken hunters at least had a chance of hitting them. The “camo cans,” rolling out in October, will blend in perfectly with the scenery.