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Apple's "Shot on iPhone 6" print and outdoor ads, featuring real photos taken by real iPhone 6 users, has been very popular since its launch in early 2015, even picking up a Grand Prix award at Cannes. But of course, not every photo taken with an iPhone, or any smartphone, looks quite as perfect as that campaign would suggest.
Lens & Shutter, a three-location photography store chain in Canada, specializing in DSLR cameras, reminds its target market of the limitations of smartphone cameras in a fun parody of the Apple campaign—featuring the line "Shot on a phone."
Each ad focuses on a different problem with phone cameras—digital zoom pixelation, motion blur, low light and a giant thumb intruding on the camera.
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