Budweiser could have quite the marketing challenge in front of it as it prepares to roll out a new beer, called Budweiser Extra—aka B(E)—nationally. The new brew, which has been test-marketed in dozens of cities, contains caffeine, ginseng, guarina extract and fruit flavors in an apparent attempt to grab market share from cocktails that contain Red Bull and its competitors as mixers.
But some knee-jerk consumer reaction is simply, "EEEWWW!" This story in yesterday’s New York Times notes, “Various people who tasted it at my request noted NyQuil
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