Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
An ad agency handling the placement of electronic posters and billboards in Hong Kong's subway has refused to put up an ad for the movie Bruno. I initially assumed the decision was based on the Chinese government's mania for censorship or the movie's general suckiness. Not so! The Hollywood Reporter explains: "The ad agency has taken offense at a term in the film's translated Chinese title, a pun that means both 'definitely deceive' and 'make hard' in Chinese."