British Airways Doesn't Want Brits Flying

As Olympics near, locals urged to stay and cheer

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

British Airways has an unexpected bit of advice for its typical customers: Don’t fly. The message is aimed at Brits who might be tempted to skip the country during the madness of the London Olympics. The airline, official carrier of the games, describes its push as "tongue-in-cheek," and spokesman Frank van der Post explains: "We’re rallying the country to get behind Team GB and ParalympicsGB to capitalize on home advantage. … We are encouraging  every extra clap and cheer we can get."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in