David Felton appears to be a fan of direct marketing. The British advertising creative, who recently moved from New York City to Copenhagen, has been having trouble finding dates in Denmark. So, for Valentine's Day, he plastered some 100 fliers around the city showing his grinning face.
"Have you seen this guy? Would you like to?" said the copy. And the tear-away pieces of the flier encouraged would-be romantics to contact Felton on Twitter with the hashtag #ValentinesDavid.
"I got the idea back in January, when I was struggling to get a single Tinder match," Felton tells AdFreak.