Brad Pitt's Chanel No. 5 Ad Is Total Nonsense, and I'm OK With That

Brand still gets its money's worth

Brad Pitt can always get hearts a-racing and tongues a-wagging, which is gold for any marketer he aligns with. In the case of his $7 million endorsement of iconic French perfume Chanel No. 5, Pitt's deal was all the rage before he showed his face in a single print ad. Several recently released video teasers used his voice, but gave only a side-view of his world-renowned hunkiness. Now here's the full commercial, shot in black and white by filmmaker Joe Wright.

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