Boost Mobile ratchets up the repugnance

To think, just last week, I thought Boost Mobile’s latest
Spanish-language ad
was annoying. Well, the English-language effort by 180LA is downright disgusting. The lead character in “Coroner” drops his breakfast burrito
inside a corpse during an autopsy, plucks it out and continues eating
it. But that’s not the disturbing part. Wait until the end of the spot
for the cutesy smooshed-together-word tagline, “UNwrong’D.”
With an apostrophe no less! Makes my skin crawl. So does the “Bike”
spot, featured below. Come on, a super-nerd like that scores a long-haired hottie?!
UNlikel’Y.

—Posted

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