Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels

Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of movie-style posters for Booking.com that dare you to stay at seven of the most haunted hotels in America. The properties, listed below, are all apparently inhabited by ghosts—and all get amazing hand-painted posters courtesy of renowned illustrator Akiko Stehrenberger. • The Queen Anne Hotel in San Francisco • The 1886 Crescent Hotel in Eureka Spring, Ark. • The Gettysburg Hotel in Gettysburg, Pa. • Hotel Galvez in Galveston, Texas • The Historic National Hotel in Jamestown, Calif. • The Stanley Hotel in Estes Park, Colo. • The Vinoy Renaissance Hotel in St. Petersburg, Fla. The posters will roll out in movie-theater lobbies across the country beginning Oct. 25. The copy at the bottom of each ad, designed like movie credits, is wonderfully written, too—see larger details of those blurbs, along with the full posters, below. There's also a TV commercial focusing on the Queen Anne Hotel, where room 410 is supposedly haunted by Miss Mary Lake, the headmistress of a school that used to be housed at the property. An online partnership with Fandango extends the experience. "From The Shining to Psycho, accommodations have played a key role in the cinematic history of horror," said W+K executive creative director Mark Bernath. "It was important for us that the work stay true to the genre and pay homage to the content and design that horror fans crave. It takes a really brave client to make a truly scary advertising campaign—one that I hope will be appreciated by a very specific audience who have already opted into having the daylights scared out of them." A closer look at the "credits" sections of the posters: CREDITS Client: Booking.com CMO: Paul Hennessy Brand Director: Cort Cunningham Agency: Wieden + Kennedy, Amsterdam Executive Creative Directors: Mark Bernath, Eric Quennoy Creative Directors: Zach Watkins, Gen Hoey Art Director: Craig Williams Copywriter: Zach Watkins Head of Production: Erik Verheijen Agency Producer: Elissa Singstock Planner: Daisy Andrews Group Account Director: Jordi Pont Account Director: Courtney Trull Account Manager: Alex Allcott Art Buyer: Maud Klarenbeek Digital Producer: Matthew Ravenhall Project Manager: Jackie Barbour Business Affairs: Justine Young Media Buy: Wieden + Kennedy, New York Production Company: Concrete Films Director: Mark Bernath Director of Photography: Maxime Alexandre Producer: Hani Salim Editing Company: Wieden + Kennedy Editor: Julien Maingois Audio Post: Grand Central Recording Studios Sound Designer, Mixer: Raja Sehgal Sound Design: Grand Central Recording Studios Artist, Title: Raja Sehgal Postproduction: MPC, Amsterdam Flame: Lise Prud-Homme Telecine: George K Producer: Gerben Molenaar Illustrator: Akiko Stehrenberger Agent: Helene Polverelli, H Represents

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Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels

W+K's chillingly beautiful Halloween ads

Tim Nudd

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Tim Nudd