Bogusky, Roberts, W+K12 rebrand America


This month, Paper magazine asked 15 top "visual communicators" for ideas on how to rebrand America. From the ad world, they got submissions from Crispin's Alex Bogusky, Saatchi's Kevin Roberts and Wieden's in-house ad school W+K12 (which inherited the assignment from Dan Wieden), as well a bonus offering from George Lois. See all of their creations here. Bogusky's three submissions show Che wearing an Obama shirt, an American flag with religious symbols for stars, and an under-construction sign at a U.S.

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