Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
When I say "geolocation," which legendary musician immediately springs to mind? Bob Dylan, of course! Well, he should, now that he's teamed up with creative agency CNNCTD+ to promote his new album, Tempest, through the Sound Graffiti iPhone app. The app lets fans unlock songs from the record for free at specific global locations tagged with art from the album. Most of the locales hold some significance in Dylan's life and career. They include places where he broke into the folk scene, where he first played electric guitar on stage, and the exact spot where his music began to suck.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in