Will a BMW commercial that's come under fire from prominent mental-health advocates get bounced from the NCAA men's basketball tournament telecasts?
The controversy over the 30-second spot, which has been running in heavy rotation during games, should serve as a cautionary tale for marketers (and communicators) everywhere. At first glance, "Cute Cottage," promoting the ConnectedDrive personal assistant feature, seems harmless enough. A couple in a BMW X3 SUV pull up to the secluded, overgrown "Sprout Brook Inn."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in