Birkenstocks, we barely knew ye

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Usually when one refers scoffingly to a "Birkenstock-wearing" so-and-so, one’s not thinking of over-excitable exercise guru and informercial pioneer Tony Little. Known to himself and others as "America’s Personal Trainer", the ex-bodybuilder can now credibly claim to have muscled 37 million people into buying $2 billion worth of ab tighteners, elliptical trainers, Hyperactive clothes and other stuff you didn’t know you needed, purchased by and large at 2 a.m.

Alas, the Birkenstock insult will now have nuance, as the infomercial king—parodied, he proudly proclaims, more often than anyone in movies—and the secret satirical subject of a Rolling Rock Green Light’s commercial campaign—has just signed a deal for the Birkenstock Betula brand to make Tony

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in