Birkenstocks, we barely knew ye


Usually when one refers scoffingly to a "Birkenstock-wearing" so-and-so, one’s not thinking of over-excitable exercise guru and informercial pioneer Tony Little. Known to himself and others as "America’s Personal Trainer", the ex-bodybuilder can now credibly claim to have muscled 37 million people into buying $2 billion worth of ab tighteners, elliptical trainers, Hyperactive clothes and other stuff you didn’t know you needed, purchased by and large at 2 a.m.

Alas, the Birkenstock insult will now have nuance, as the infomercial king—parodied, he proudly proclaims, more often than anyone in movies—and the secret satirical subject of a Rolling Rock Green Light’s commercial campaign—has just signed a deal for the Birkenstock Betula brand to make Tony

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