'Bioshock 2' marketing is dystopian's dream

Bioshock 2, the next chapter in 2k Games' first-person shooter/meditation on Ayn Rand, has been pushed back until February, but that hasn't stopped the marketing. They've extended the fiction of the game with creative personal touches that pay attention to all the details. In the sequel, you're returning to the undersea ruins of Rapture 10 years later. By now, the winery must have caved in, because hundreds of wine bottles, filled with promotional game posters, have been washing up on beaches around the world.