Big Tobacco now hiring in new 'Truth' spots

I've disliked most recent Amercian Legacy "Truth" efforts, as they've gotten more toxic than actual cigarettes. Arnold's latest spots, however, are pleasing by virtue of their simplicity. The tiresome singing and dancing, electronic voice synthesizers, megaphone tirades against Big Tobacco and gross-out throat-hole close-ups from past "Truth" campaigns are gone. Instead, we get real-life job seekers quizzed in mock interviews by an exceedingly well-cast actor playing an executive recruiter. He looks a bit like Mark Wahlberg, but comes off smarmier and more pompous (which I didn't think was possible, but this guy's good).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in