Belvedere Vodka Apologizes for Rapey Ad on Facebook

Your social-media fail of the day

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Belvedere vodka's recent tradition of whipping up cutesy little ads for its Facebook page hit a snag Friday, when it posted the image above—featuring a dude who clearly doesn't know when to say when. The brand's Facebook and Twitter pages were immediately inundated with howling protests, and the image quickly disappeared—replaced by notes of apology. "We sincerely apologize to any of our fans who were offended by our recent post and related comments. As always, we continue to be an advocate of safe and responsible drinking," the brand says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in