BBDO puts Skittles videos at your fingertips

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Skittles team at BBDO Toronto have put together another randomly wacky campaign. This time, they've figured out a cute and appropriately juvenile way to get you to physically interact with YouTube videos on your screen. Place your finger on the screen, and watch as it gets licked by cats, stops a robbery, wages war, hitches a ride (that's your thumb, technically) and upsets your Skittles-coated girlfriend. Of course, each video has a little twist.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in